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Hi, I’m Kevin Cruz! I’m an entrepreneur and Youtuber from Vancouver, B.C. I cofounded the tech startup, ORA Scents, and started the Youtube channel CruzKV.
 
I’m all about creating innovative, user-focused product experiences and helping other innovators bring their vision to reality – all the way from concept to execution. I enjoy working with early-stage ventures and helping them find product-market-fit. 

Blog

“Don’t Forget to Breathe” – How Mindfulness & Physicality Empowers Your Presentation

*This is a process blog post prepared for the class Publishing 201 – The Publication of the Professional Self. The purpose of these posts is to show my work on my online publication, and to demonstrate my reflectio n on everything that i have done in this class. Take a moment and imagine yourself, standing in the front of …

Swarms & Crisis Management – How Empathy & Tone Can Turn Even The Biggest Haters Into Brand Advocates

*This is a process blog post prepared for the class Publishing 201 – The Publication of the Professional Self. The purpose of these posts is to show my work on my online publication, and to demonstrate my reflection on everything that i have done in this class. There will always be things in our life that are beyond our …

About Me

My business cards say things like business development or product manager; but at the heart of it, I am more than the sum of all my parts – I am an entrepreneur, a storyteller, a marketer, and a technical geek with a penchant for connected technology.

My background is far from traditional. As a cofounder of ORA Scents – a mobile device company introducing an app-controlled scent diffuser that enables users to create and control scents in real-time – I quickly learned the ropes of what it takes to be an entrepreneur. I wear multiple hats, covering various areas including product management, leading cross-functional teams, pitching to investors, raising capital, and business development.

I have also competed in several business pitching competitions including the SFU Student Entrepreneur of the Year Competition, the Coast Capital Savings Venture Prize Competition, the LX Ventures Student Startup Challenge, the Istuary Innovation Pitch Competition, and the BCIC New Ventures BC Competition. Throughout 2015 to 2016, I was announced as Enactus Canada’s Student Entrepreneur Provincial Champion for British Columbia, SFU’s Entrepreneur of the Year, and one of the recipients of the Surrey Board of Trade’s Top 25 Under 25.

When I’m not working on my venture and Youtube Channel, I mentor and coach early-stage entrepreneurs in product management, helping to achieve product-market-fit, business development, public speaking, and preparing investor-ready pitches. If you’re an early-stage entrepreneur, I’m all about learning about your business, your customers, and determining how you can maximize the value you can bring to your customers.

Past & Current Ventures & Projects

ORA Scents is introducing the ORA, the app-enabled scent diffuser that enables users to create and control scents in real-time. Through our mobile application that communicates with the ORA via WiFi, users are able to craft personalized scents by mixing essential oils within the ORA.

Triton Systems is an automated and app-enabled aquarium water-monitoring device that enables fish tank owners to track changes in water parameters in an accurate and easy-to-use way on a 24-hour basis. The mobile application focuses on collecting data from the device and visualizing trends in water parameters for aquarists. Using this app, users can also schedule when and how frequently they want to conduct chemical tests.


CruzKV helps aspiring and early-stage entrepreneurs go from business concept to execution. Through one-on-one strategy sessions and presentation/pitch workshops, I support entrepreneurs through the ideation, prototyping, and customer discovery process, while also helping build effective go-to-market strategies tailored for your business and your early adopters. My role is to act as your trusted advisor, providing objective and results-oriented analysis, solutions, and implementation plans to help you start your business the right way.

CruzKV is also a collaborative Youtube and and blog project that creates content that addresses the challenges and mistakes many early-stage entrepreneurs make when starting out their business.

Contact

Are you an entrepreneur looking for advice on executing your startup’s strategy? Are you looking to improve or polish your presentation and pitching skills?Are you a content creator looking to collaborate? Are you a sponsor looking to partner with an exciting, up-and-coming Youtube channel? Let’s talk!

You can contact me via:

Email: kevin@orascents.com
Phone: 778-883-8932
Linkedin: https://ca.linkedin.com/in/kvcruz
Twitter: @CruzKV